These questions give an answer to an interesting infographic Positionly (right, click to enlarge). The proposed analysis focuses on the following factors that influence the ranking of a website in search engines: on-site factors, content, off-site factors, social media. On the left side of the graphics you found the old way of doing SEO, and in the right way again recommended.
I should state that I do not agree on everything the infographic shows. But in principle, I would say that we have: what is shown gives good insights webmasters and makes you realize how things have changed within the SEO in recent years. By now, the old way of looking at search engine optimization ... belongs to prehistoric times! :-)
Below I have listed the considerations expressed nell'infografica. On the left, you find the old way of doing SEO right and what we became now.
Before leaving you to read, I remember that, if you are looking for a recipe for effective SEO, this can be summarized in a few words. Exactly this: do SEO that works is to create quality content for your niche, that is something that publish users our interests consider it useful, interesting, worthy of sharing on their social profiles. Even more clearly: do effective SEO means writing for the web users and not for the search engine spiders.
So if you're thinking of creating a website or create a blog, party off right: put the middle of your project online content and SEO techniques!
1.OPTIMIZATION ON-SITEWeb traffic and positioning> Engagement of users and brand exposure
First, it was aimed both to increase web traffic and improve rankings in the SERPs the search engine compared to the keywords for which you did SEO. Today, the aim is to create a greater engagement of the users of the niche. Moreover, not thinking of the positioning as the main purpose of doing SEO, but as a parameter that quantifies the results of their efforts in search engine optimization.
Traffic oraganico> Traffic diversified
In the past it was aimed at web traffic from organic results of search engines. Focus is now on the web traffic coming from social media and a large number of referring websites.
Technical Knowledge> Knowledge of marketing
First it was necessary to have the ability to analyze data and statistics and extensive technical knowledge. Today it is increasingly essential to possess analytical skills, but the ability of marketers have a lot more space than yesterday.
2.OPTIMIZATION OF CONTENTSClicks and page views> Engagement users, conversions, ROI
Before there was a tendency to create web content for clicks and to make many page views. Today, you create quality content to increase user engagement, to increase conversions and to have an increase of ROI.
Optimization for search engines> Optimization for users
For example, before you were creating title tags and H1 tags on the basis of keywords. Now they create titles with the aim to capture the attention of users to read its contents, which are designed according to their needs.
Anchor links to exact match> Diversification anchor links
In the past it focused on anchors that were kind of exact match. Today we try to create anchors that have some variety in the use of keywords.
Competition on the search engines> Competition in the blogosphere
In the past, the competition was limited to the SERP search engine. Recently, the competition has expanded to the blogosphere. This implied that companies need to have their own blogs and social profiles in which to publish the content they produce in it (but not only those) in order to adequately promote.
Anonymity> Personal branding
Before the webmaster did not put their faces in their projects online. Now, however, the author exposes himself to do personal branding.
Numbers> Users' needs
In the past the focus was on the numbers that a website could grind. Now the focus has shifted sull'intercettare user needs.
3.OFF-SITE OPTIMIZATIONLink Building> Link earning
Before it aimed to get the highest number of backlinks as possible. Today we try to establish a relationship with people that give a backlink to our website or our blog.
Link Exchange> Link unconditionally
Until recently, he tried to exchange links. Now create a link to a site is returned to be an entirely spontaneous and ... Free! It puts a link to a web project because it believes quality.
Results due to technical> results due to content marketing
First, to get results, it was extensive use of various techniques. Today, to get results, it makes use of content marketing.
Efforts to short-term effects> Strategies long term
At one time it was aimed at the here and now, with the intent to deceive search engines. After the latest updates engine algorithms, trying to implement long-term strategies, which comply with the guidelines of the engines.
4.SOCIAL MEDIAKeyword> tag
First it focused on the use of keywords. Now is the great moment of the hashtag!
Content distribution> Interaction
In the past the focus was on the very push the promotion of the content on social media. Now using social media to invite people to interact in regards of content produced by the company.
Article Marketing> Viral Marketing
Do you remember the good old websites where to do article marketing for your web content? They have given way to a new strategy, one that is based on viral marketing.
Comment to get a back link> Participate in community
Before they left comments a bit 'everywhere, in order to put the link to your website or blog in the signature. Currently this practice is risky: it can lead to a penalty. So, the advice is to participate actively in the life of a community. And how? By sharing their experiences, helping other members to solve their problems, building their authority online through tighten and cementing relationships.
Here, these are the considerations that come dall'infografica that I have proposed. Do you agree on these changes and related operational suggestions in optical SEO? There are other considerations on how has the search engine optimization that would be worth doing? Leave a comment below to have your say!